Communications
and Marketing:
Communications and marketing programs
incorporate institutional or public relations, periodicals,
publications and government relations. The goal of campus
public relations is to keep interested audiences informed
about the institution to influence their opinion and to
build support for the institution.
An institution's publications convey its
image to students, parents, alumni, faculty and the community,
ranging from student recruitment tools such as the view
book or Web site portal to the alumni reunion brochure
or a flier promoting a campus open house.
Finally, government relations continues
to be an important aspect of educational advancement.
(AVC in the
News Press Releases) As public dollars and programs
diminish, more instituions must increase contact with
federal, state, and local governments.
